• How to promote the site?

    The focus of our article will be on how to promote a site on Google and Yandex search engines. We chose Google because today it is the absolute world leader among search engines, and in Russia no less than Yandex is popular. Moreover: many Russian webmasters use Google to search and analyze important information, as well as, of course, and to promote websites. But the main reason for such attention to Google is not even that: the fact is that Google’s search engines are much more severe about evaluating site content than Yandex does.

    However, Yandex also has its advantages, namely, convenient work with - just do not forget to register with the system. Well, now to the point.

    How to promote your site for free in Google and Yandex

    In order to effectively promote your site to Google and Yandex, it is not at all necessary to spend tens and hundreds of thousands of rubles - you just need to follow some simple rules in order for your site to be ranked well by the search engine. Here are the rules:

    • First of all, pay attention to the so-called meta tags, that is, the description of your page, intended for the search engine. These are meta tags Title and Description.Both should be unique, that is, have at least some differences from each other, plus you need to prescribe these meta tags separately for each page. As for the recommended length, it is better to observe the following recommendations: Title should be between 50 and 80 characters in length, and Description should not exceed 200, but it is best if it is within 100-150 characters. This is explained very simply: a large number of characters simply do not fit into the page of the search results, and the user will not be able to read the entire text. Hence the conclusion: report in the meta tags about yourself the most important, not forgetting the keywords and expressions that you promote.
    • The addresses of the pages (the so-called URLs) are better written in such a way that the name of the topic is displayed in them. For example: http://elhow.ru/internet with subsections: http://elhow.ru/internet/veb-razrabotka and further: http://elhow.ru/internet/veb-razrabotka/seo - this is immediately clear , what will be discussed on the page, and smart robots Google and Yandex perfectly recognize this.
    • The next rule is the relevance of the meta tags and headers to the page content. In other words, if the description of the page states that we will talk about the promotion of sites, you should not write an article about the preparation of borsch or even a related topic about software.The material on the page should be strictly on a given topic, that is, on the promotion of sites.

    How to promote the site yourself - text requirements

    • Do not forget about the proper placement on the page of keywords and expressions. In other words, optimization should be, as they say, with a human face. Agree, it is unlikely that someone will be interested in the material in which the key word will be repeated in almost every line. And such a site, even if it is at the top for a short time, will still collapse soon, since it will be of little interest to users, and Google and Yandex’s search engines will also track this. Key expressions (CV) should not be used more than once per 1000 characters, and they should fit very organically into the text. In addition, the text should be structured, that is, divided into paragraphs with subtitles. The rest of the optimization is the so-called “dances with a tambourine”, which will not lead to anything good. And do not underestimate the modern search engines, considering them stupid robots - they have long ago stepped on a qualitatively different level of text recognition.
    • As for the uniqueness of the page content (content), it is desirable that the unique text on each page should be as large as possible and no less than 1000 characters.Non-unique texts (with a uniqueness of less than 50%, and often even higher) immediately give a signal to search robots that they have a copy in front of them, and such a copy will never be higher than the original in the ranking of search results. The only exception is if there will be a lot of links to your site from reputable sources, but years are needed for this without exaggeration.

    How to promote your site - linking

    1. Your website should load quickly (best of all, if the download time is less than 5 seconds, otherwise the search robot can leave the site without waiting for the download and does not index it), which is why it should be hosted on a reliable hosting. And pay attention to the correct linking of the site, that is, the link between the pages with the help of cross-references. Search robots will follow these links and index new pages. But here it is also important not to overdo it and not to overload the pages with links in large numbers. A few links to landing pages are quite enough and, of course, to the main page.
    2. And the last recommendation to increase the popularity of the site - it links to it from external sources. How to achieve this? The first thing that comes to mind is to buy links.But overwhelmingly purchased links are unreliable and will not provide you with the necessary traffic. Conclusion - you need to make the site useful and interesting for users, and for this:
      • the site should be dedicated to a strictly specific topic or related topics;
      • texts should be interesting and unique;
      • The site should not be overloaded with advertising and flash animation.

    How to promote a site in search engines - final tips

    Fulfillment of all the above conditions guarantees you a slow but sure promotion on the Google search results (and Yandex too), and there is no other promotion, do not fall for the promises of SEO optimizers guaranteeing your output to the top for one or another request for a couple of months. More precisely, it is possible to deduce, but only for not too frequent requests, that is, those that are recruited by people in search engines a small number of times per month (usually less than a hundred). For statistics, again, refer you to http://wordstat.yandex.ru.


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