Getting Covered In Honey For Charity | #WinnieThePoohChallenge
How to Get a Charity Covered in the Media
Charities and nonprofits are always looking for ways to spread the word about their message and how they are making the world a better place. Getting media coverage guarantees that more people will learn about your organization and potentially support you in the future. While contacting the media might seem overwhelming, it can be done in a few easy steps.
Determine what message you want to distribute.Has your organization recently had an event? Reached a fundraising goal? Launched a new campaign? Won an award? These are all potential story ideas for a reporter.
Write a press release or media advisory about your chosen story topic.You will send this to media outlets and individual reporters to let them know about your message. Check out the templates in the links below; they will have specific tips and samples to help you write the best press release or media advisory possible. Be sure to include photos.
Determine who you would like to send your press release or media advisory to.Look through local and national papers to see which reporters have covered similar stories in the past. Write down the reporters’ names, outlets and contact information. (You can usually find an email address in the reporter’s byline, and try to find a phone number as well). Ask the communications staffer at your organization for help; they may have contacts within newspapers that you can use. Pay special attention to neighborhood and community newspapers. They are usually very receptive to stories about local people and organizations and might be easier to contact than bigger papers. Also, make a list of local television and radio stations that you can send your press release to, especially those that regularly highlight nonprofits on air.
Send an email to your print media contacts.Open your email with a paragraph introducing yourself and your organization. Also include a phone number and email address where the reporter can contact you. Copy and paste the press release below the introductory paragraph. Make sure that your email is professional and grammatically correct; have someone else edit it if necessary. Some media outlets will have a submissions page on their website – send your press release there too!
If you haven’t heard back in a few weeks, send a follow up email or call their office if you have their phone number.If you’re sending an email, introduce yourself again in the first paragraph and then state that you are resending a press release for their consideration. Don’t forget to copy and paste the press release into the body of the email! As always, be polite and professional. If you’re making a phone call, the procedure is the same; introduce yourself, say that you had sent a press release to them earlier, and ask if they have any questions or would like for you to send it again.
Help the reporters craft their story.They may ask you for photos, quotes, or more information than what you provided in the press release. Be prompt and thorough in your responses so they can write the best piece possible.
- While it may be tempting, don’t skip the follow up phone call or email. Reporters get dozens of emails per day, and they might have deleted yours by accident. Also, if you have the phone number of a reporter, use it! Talking to a reporter on the phone will often get you better results than communicating by email.
- Don’t forget about online media, like blogs and web magazines. There are lots of them out there and lots of them have just as many readers as traditional media.
- Send your story to as many news outlets as you can. Even if you don’t think that you’ll get a response, send it anyway. It doesn’t hurt to try!
- Ask others within your organization for help – especially the communications staff if you have one. They may have valuable advice and contacts to give you.
- Handle rejection gracefully. Say “thank you” anyway, and don’t try to make the reporter change his or her mind. However, don’t give up, either - feel free to send a different press release to him or her at a later date!
- Make sure to proofread every email you send. Typos make it seem like you don’t care about the impression you make.
Video: 林 巾 How to Get a Charity Covered in the Media: 6 Steps 究 幸 嚼
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